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About Scottrade

Rodger O. Riney, Founder, President, Chief Executive Officer, Scottrade, Inc.

Founder of a Discount Brokerage Firm

Rodger Riney is the president and chief executive officer of Scottrade, Inc., which he founded in 1980 as a discount brokerage firm serving individual investors. As an expert in financial technology, Riney has led corporate strategy and operations for the company since its inception, including Scottrade's entry into Web-based trading and continued growth as an online brokerage.

Starting in 1982, Scottrade successfully branched out from its Scottsdale, Ariz., base to locations across the country, promoting deeply discounted commissions for trades placed via the telephone. As the Internet was introduced and adoption grew, Riney capitalized on the new medium and incorporated Web-based service into his brokerage company. Riney originally created and introduced Scottrade.com as a means for the company's already substantial customer base to benefit from online trading. Over the years, Scottrade's combination of online access and local branch offices has enabled the company to deliver unprecedented customer satisfaction, the foundation of Scottrade's business, and dramatically increase the company's customer base.

Riney earned a Bachelor of Science in Civil Engineering and a Masters in Business Administration from the University of Missouri.


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Brokerage Products and Services offered by Scottrade, Inc. – Member FINRA and SIPC.

Online market and limit stock trades are just $7 for stocks priced $1 and above.

Any specific securities, or types of securities, used as examples are for demonstration purposes only. None of the information provided should be considered a recommendation or solicitation to invest in, or liquidate, a particular security or type of security.

Investors should consider the investment objectives, risks, charges and expenses of a mutual fund carefully before investing. A mutual fund's prospectus contains this and other information about the mutual fund. Prospectuses are available through our trading site or through a Scottrade branch office. The prospectus should be read carefully before investing. No transaction fee (NTF) funds are subject to the terms and conditions of the NTF funds program. Scottrade is compensated by the funds participating in the NTF program through recordkeeping, shareholder, or SEC 12b-1 fees.

Investors should consider the investment objectives, risks, charges, and expenses of an Exchange-Traded Fund (ETF) carefully before investing. A prospectus contains this and other information about the ETF can be obtained from the issuer. The prospectus should be read carefully before investing.

Margin trading involves interest charges and risks, including the potential to lose more than deposited or the need to deposit additional collateral in a falling market. The Margin Disclosure Statement and Agreement (PDF) is available for download, or it is available at one of our branch offices. It contains information on our lending policies, interest charges, and the risks associated with margin accounts.

Options are not appropriate for all investors. Detailed information on our policies and the risks associated with options can be found in Scottrade's Options Application and Agreement, Brokerage Account Agreement, and Characteristics and Risks of Standardized Options (also available at one of our branch offices). All option accounts require prior approval by Scottrade.

Market volatility, volume, and system availability may impact account access and trade execution.

Testimonials may not be representative of the experience of other clients and are no guarantee of future performance or success.