Scottrade Research Findings:
Investors' Insights into Retirement and Investing

2009 American Investor Study Shows Today's Investors are More Optimistic

The optimism found in the 2009 American Investor Study is both surprising and promising. Today's investors are less content to rely on a "set it and forget it" mentality of investing. This year, they have increased their personal and proactive focus on personal finances and want to take control in ways they never have before. Across all generations, Americans indicate that they are investing additional time and attention toward better understanding and more efficiently managing their financial lives. Learn more about how Americans feel about their investments and the current economy.

2009 Scottrade American Investor Study
View the Optimism Webcast 2009 Scottrade American Investor Study
Read the Men and Women Press Release

About the 2009 Scottrade American Investor Survey

The study was commissioned by Scottrade and conducted online with members of Survey Sampling Inc.'s SurveySpot consumer panel. Fielded with a nationally representative sample of 1,143 respondents between July 15 and July 29, 2009, the study examined attitudes, behaviors and trends related to investing. All participants were at least 18 years of age that were involved in making investment decisions in their households. Margin of error for the overall poll is +/- 3.1 percent at 95 percent confidence.*

*The findings from the 2009 Investor Survey in no way represent the opinions of Scottrade. The information provided is for informational purposes only and its use does not guarantee a profit. None of the information provided should be considered a recommendation or solicitation to invest in, or liquidate, a particular security or type of security. Investors should fully research any security before making an investment decision.

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Online market and limit stock trades are just $7 for stocks priced $1 and above.

Any specific securities, or types of securities, used as examples are for demonstration purposes only. None of the information provided should be considered a recommendation or solicitation to invest in, or liquidate, a particular security or type of security.

Investors should consider the investment objectives, risks, charges and expenses of a mutual fund carefully before investing. A mutual fund's prospectus contains this and other information about the mutual fund. Prospectuses are available through our trading site or through a Scottrade branch office. The prospectus should be read carefully before investing. No transaction fee (NTF) funds are subject to the terms and conditions of the NTF funds program. Scottrade is compensated by the funds participating in the NTF program through recordkeeping, shareholder, or SEC 12b-1 fees.

Investors should consider the investment objectives, charges, expense, and unique risk profile of an Exchange Traded Fund (ETF) carefully before investing. Leveraged and Inverse ETFs may not be suitable for long-term investors and may increase exposure to volatility through the use of leverage, short sales of securities, derivatives and other complex investment strategies. A prospectus contains this and other information about the ETF and should be obtained from the issuer. The prospectus should be read carefully before investing.

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Options are not appropriate for all investors. Detailed information on our policies and the risks associated with options can be found in Scottrade's Options Application and Agreement, Brokerage Account Agreement, and Characteristics and Risks of Standardized Options (also available at one of our branch offices). All option accounts require prior approval by Scottrade.

Market volatility, volume, and system availability may impact account access and trade execution.

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